PIPELINEGuide
Having a website created: measure success instead of guessing
Without a metric defined in advance, you cannot say afterwards whether a website was worth it. Which numbers work, which mislead, and when to collect them.
The success of having a website created can only be measured if the baseline value was recorded beforehand — counting for two weeks is enough. Useful metrics are processing time per case, proportion of cases that go through without intervention, and response time to the outside. Team satisfaction in the first two weeks is not a useful benchmark.
01 — Measurement
How you measure success
- Define the one number beforehand. Without a baseline value, nothing can be proven afterward. Two weeks of tracking is enough for a reliable reference point.
- Processing time per case. The most direct metric: How long does the affected process take today, how long afterward.
- Percentage of cases that complete without intervention. This ratio typically rises significantly in the first weeks when refinements are made — it's the best early indicator.
- External response time. How quickly does someone who inquires receive an initial binding answer.
- What you should not measure: Team satisfaction in the first two weeks. Every transition feels worse initially than it actually is.
02 — Calculation
How to calculate it
Four numbers are enough: How often does the process occur? How long does it take? What does an hour cost internally? And what does the solution cost — one-time plus operation over three years?
An example: A process that occurs twice a week and takes 40 minutes each time ties up around 69 hours per year. At an internal hourly rate of 45 euros, that's roughly 3,100 euros per year locked in there. If a solution reduces this effort by two-thirds, it often pays for itself — depending on the actual quote — within one to two years. We'll give you the exact figure for your case after the initial meeting.
This calculation is deliberately conservative: it only accounts for the time saved, not the errors avoided or the orders that come through due to faster response. In practice, the benefit is usually higher — but you shouldn't count on it before you've measured it.
03 — Context
What experience shows
Most visitors decide in the first seconds whether they stay — load time and clarity of the first screen matter more than the design.
04 — Questions
Frequently asked questions
Can we manage the site ourselves?
Yes. You maintain texts, images, and simple pages yourself. For structural changes you get in touch — or not, that's not a dependency we build.
What does ongoing operation cost?
Hosting, domain, updates, and backups are ongoing costs — how much depends on the size and requirements of the site, and we state that transparently in the quote. Anyone who skimps on that skimps until the first security incident.
How long does it take?
Four to eight weeks is realistic if content and images arrive on time. The bottleneck is practically never development, but approval of texts and photos.
Are there subsidies?
For digitalization projects in Austria, there are several funding programs, such as KMU.DIGITAL (kmudigital.at) or the aws digitalization subsidy (aws.at). Whether your project currently qualifies, we check individually — the application must be approved before awarding the contract in any case.
Does our website have to be accessible?
Since 28 June 2025, the Accessibility Act (Barrierefreiheitsgesetz) applies in Austria. Mainly affected are online shops, bookings, e-ticketing, and banking services in consumer business; micro-enterprises are exempt for services. A pure information site generally doesn't fall under it — we still build to WCAG 2.1 AA because it makes the site better for everyone and the rules tend to get stricter.
What does a website cost in Austria?
There's no serious way to answer that as a flat rate — the market ranges are huge because a one-pager and a multilingual company site with twenty pages are completely different projects technically. What matters most is how much content has to be created from scratch — that's almost always the biggest line item, not the technology. Send us a quick note about what you have in mind, and you'll get a proposal that fits your scope.
WordPress or something else?
Depends on the case. WordPress makes sense when many people manage content and standard features are enough. Where speed, security, or custom functions matter, we build leaner. We don't recommend what we like building most, but what you can still operate in three years.
05 — Next
Related pages
- Having a website created — Overview
- Having a Website Built — How It Works
- Having a website created — Where to start
- Having a Website Built — Process
- Having a website built — introduction
- Having a website created — Costs
- Having a website created — duration
- Having a Website Built — Provider Comparison
- Landing page
- SEO
- Website relaunch
- All guides
Having a website created by region
Next step
Initial assessment, no obligation.
Briefly describe what you need. You'll get an honest answer about what's realistic and what it will roughly cost.