Guide
AI chatbot: Process, approach, and what's needed from you
The process for AI chatbot from the first question to ongoing operation — including what you need to contribute for it to work.
An AI chatbot project runs in 4 steps: from “review content” to “go live and refine”, 2 to 4 weeks total. Each step ends with a clear approval before the next one begins.
01 — Process
The steps in detail
Review content
We gather what you already have: website copy, offers, FAQs, email threads. This becomes the knowledge base.
Define response behavior
What may the bot answer, where must it redirect, what tone fits you. This is documented in writing, not guessed.
Test run with real questions
We feed the bot the 50 most common inquiries from your day-to-day and correct until the answers are right.
Go live and refine
After launch, we see where answers are missing in real conversations — and add them.
02 — Participation
What we need from you
- A contact person who can make decisions — not just forward them.
- Access to the affected systems, in time and not on launch day.
- Real examples from daily business — the messier, the more useful for testing.
- Two to four hours for coordination, distributed over the project duration.
- An answer to the question of what success means. Without it, nothing can be assessed afterward.
03 — Scope
What's included
- Preparing your content (website, price lists, PDFs, FAQ) into a searchable knowledge base
- Answer logic with source binding — the bot doesn't make things up, it answers from your documents
- Escalation to a human as soon as the question falls outside the knowledge base
- Lead capture with name, request, and contact method directly to your inbox or CRM
- Design matching your website's look, light and dark mode
- AI Act-compliant disclosure that this is an AI system
04 — Questions
Frequently asked questions
Can we turn the bot off again?
Anytime, with one click. The snippet remains, the bot is gone. There's no minimum term that binds you.
How much work does this create for us?
At the start, about two to three hours for gathering content and one alignment round. After that, nothing regular — unless you want to add new topics, which works through a simple document.
Do we have to label the chatbot as AI?
Yes. Since August 2026, the transparency requirements of Article 50 of the EU AI Act apply: Anyone communicating directly with an AI system must be able to recognize it. We build the labeling in as standard, it costs nothing extra.
Does this even pay off for us?
The calculation is simple: requests per week times processing time times hourly rate. With twenty repeat questions per week and seven minutes each, that's a good two hours of work — every week. We calculate this with your real numbers before the quote.
Does this also work on a WordPress site?
Yes. The integration is a single code snippet in the footer and works the same on WordPress, Shopify, Webflow, Wix, TYPO3, or a custom-built site.
Doesn't an AI chatbot just make up answers?
A free-running language model does. That's why we build the bot so it only answers from a verified knowledge base and provides the source. If it finds nothing, it says so and redirects — that's the most important part of the configuration.
What happens to our customers' data?
The conversations run through servers in the EU, no training is done with your data, and we write the appropriate section for your privacy policy. On request, chat logs are automatically deleted after a set period.
05 — Decision
How to move forward
The most affordable next step is a conversation, not a quote. Twenty minutes is usually enough to clarify whether a project makes sense, what scope it involves, and whether we're the right fit.
If we're not, we'll say so. An honest no costs less than a project you abandon after three months — for both sides.
06 — Next
Related pages
- AI chatbot — Overview
- AI chatbot — Measuring success
- AI chatbot — Costs
- AI chatbot — Common mistakes
- AI chatbot — DIY
- AI chatbot — Real-world examples
- AI chatbot — Requirements
- AI chatbot — Provider comparison
- WhatsApp chatbot
- AI phone assistant
- Customer support automation
- All guides
AI chatbot by region
Next step
Initial assessment, no obligation.
Briefly describe what you need. You'll get an honest answer about what's realistic and what it will roughly cost.