Guide

What does support automation cost? Factors, process, and funding options

There is no reliable flat price for customer support automation — the projects behind them are too different. What actually drives the effort, how you get a concrete quote, and which subsidies are available in Austria.

Proposal upon request3 to 6 weeksAs of 2026
In short

A flat price for support automation cannot be reliably stated — it depends on the scope of the project, not on the provider. Depending on the number of categories and integrations. The actual proposal comes only after a brief, no-obligation initial consultation.

01 — Price

What it costs

Price
Individual based on effort
Typical duration
3 to 6 weeks

Depending on the number of categories and integrations. A fixed price can only be quoted seriously after the initial consultation — send us a brief description of your project, and we'll send a proposal that fits the scope and effort.

02 — Factors

What drives the price

  • Scope and number of integrations. Every additional system that needs to participate costs effort — regardless of how simple the core is.
  • State of your starting point. Clean data, existing content and documented processes significantly reduce effort. Chaos is the most expensive cost factor.
  • How much new material needs to be created. What you can contribute doesn't need to be invented by anyone. This is the biggest lever you have in your own hands.
  • Requirements for design and customization. A solid standard system costs a fraction of a custom solution — and is sufficient more often than vendors admit.
  • Operating model. One-time project costs or ongoing support: calculated over three years, this often gives a different picture than the quote comparison.

03 — Funding

Subsidies in Austria

For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently relevant for your project, we'll review with you individually. Current conditions: kmudigital.at, aws.at.

Which program is relevant, how high the subsidy currently is, and whether the budget for the current funding period is still open changes regularly — plus there are regional funding programs that vary by federal state. Only the information from the funding agencies themselves is reliable, not a fixed percentage stated here.

The most common mistake is always the same: commission first, then want funding. That doesn't work. Allow several weeks of lead time for application and approval.

04 — Scope

What's included

  • Automatic classification by topic, urgency and responsibility
  • Draft responses for recurring inquiries, for approval rather than writing from scratch
  • Automatic response for clear standard cases with clear retrieval option
  • Integration with your ticketing system or inbox, without rebuilding everything
  • Escalation rules for complaints and time-sensitive matters
  • Analysis of which topics come up how often — as a basis for real improvements

05 — Questions

Frequently asked questions

Does this work with our existing system?

Directly with common ticketing systems and with Microsoft 365 or Google Workspace. For industry-specific solutions we check the interface beforehand — if there isn't one, we'll tell you before you pay.

How much does this actually save?

That depends on volume. With fifty inquiries a day, typically a good hour is spent just on sorting and assignment. That hour is almost completely eliminated, plus the time saved on drafts.

Do customers then only get automated responses?

No, and that would also be the wrong goal. The biggest benefit lies in sorting and preparing responses. Only what is unambiguous gets answered fully automatically — opening hours, status inquiries, form requests.

What about inquiries in multiple languages?

Classification works regardless of language. Draft responses are generated in the language of the inquiry, provided you support that language — otherwise it's forwarded with a language marker.

What happens with complaints?

They are recognized and prioritized, never answered automatically. One poorly handled complaint costs more than ten saved minutes are worth.

Can this be introduced for just one area?

Yes, that's actually the typical starting point — for example only for invoice inquiries or only for one product line. After the first few weeks it becomes clear whether expansion makes sense.

How do we handle very specific technical inquiries?

They are recognized but not answered automatically — only assigned and forwarded to the right person with context. Automation handles the sorting, not the specialist answer.

06 — Error

The most common mistakes

  • Starting too big. Projects where nobody can use anything for months fail more often than average. A small, usable first step is almost always the better way.
  • Not involving the people who work with it. Requirements that only come from management rarely match the actual work.
  • Not defining a success measure. Without a metric defined in advance, you can't say afterwards whether it delivered anything — and the next decision will be made on gut feeling again.
  • Overlooking operating costs. The project price is only part of it. What operation costs over three years belongs in the same calculation.
  • Creating dependency. If you don't get access, documentation and source code, you're locked in. That needs to be clarified before commissioning, not after.

Next step

Let's talk briefly about whether this makes sense for you.

A twenty-minute conversation is usually enough to clarify whether a project makes sense. If not, we'll say so — that's cheaper for both sides than an offer nobody needs.