Guide

AI training: the most common mistakes and how to avoid them

Projects involving AI training rarely fail because of technology. The patterns repeat themselves — and can be prevented in advance.

Quote on request1 day plus follow-up sessionAs of 2026
In short

The most common mistake with AI training is starting with the technology instead of the actual bottleneck. A project that no one in the business really maintains delivers less in the long run than a smaller one that is actually used.

01 — Mistakes

The most common mistakes

  • Starting too big. Projects where nobody can use anything for months fail more often than average. A small, usable first step is almost always the better way.
  • Not involving the people who work with it. Requirements that only come from management rarely match the actual work.
  • Not defining a success measure. Without a metric defined in advance, you can't say afterwards whether it delivered anything — and the next decision will be made on gut feeling again.
  • Overlooking operating costs. The project price is only part of it. What operation costs over three years belongs in the same calculation.
  • Creating dependency. If you don't get access, documentation and source code, you're locked in. That needs to be clarified before commissioning, not after.

02 — Warning signs

When to be skeptical

  • Guaranteed results. Anyone promising top Google ranking or a specific revenue increase is selling something they can't deliver.
  • No pushback. A provider who thinks every project is a good idea has either not listened or is only selling.
  • Time pressure. Limited-time discounts on project prices are a sales tool, not an offer.
  • Unclear ownership. Anyone who won't clearly say who owns data and access doesn't have your interests at heart.
  • No contact with technical expertise. If only sales sits in the first meeting, that's where misunderstandings arise.

03 — Bottlenecks

What typically causes delays

  • Content and deliveries. By far the most common cause of delay. Text, images, price lists, access credentials — what's missing blocks progress.
  • Decisions. When it's unclear who approves, the project waits. A named contact person with decision-making authority noticeably shortens the timeline.
  • Access to third-party systems. Getting access to inventory management, phone systems, or CRM regularly takes longer than the integration itself.
  • Endless review rounds. Two correction rounds are normal, five are a sign that the goal wasn't clear at the start.

04 — Questions

Frequently asked questions

Do you also cover industry-specific applications?

Yes, as far as known in advance. Bring your typical tasks — quote texts, protocols, customer correspondence — and we'll practice on exactly those instead of generic examples.

Won't that be outdated after three months?

The tools change, the mindset doesn't. The focus is on when such a system is appropriate and how you verify its output — that remains valid even if the interface looks different.

Do our people need prior knowledge?

No. We start from zero and divide the exercises according to prior knowledge. Experience shows that every team has both extremes.

Can we do this online as well?

Yes, then usually in two half-days instead of one full day — concentrated screen work over eight hours doesn't work well.

Do we get materials?

Yes: the slides, a collection of proven prompts for your tasks, and the usage policy as an editable document.

What if individual employees don't want to?

That happens and it's not a disaster. We train everyone equally, but no one is forced to use it — experience shows that changes on its own once colleagues see the benefits.

Does the EU AI Act require training?

For businesses that use AI systems, there is an obligation to ensure adequate AI competency among the people working with them. A documented training is the easiest way to demonstrate compliance.

05 — Decision

How to move forward

The most affordable next step is a conversation, not a quote. Twenty minutes is usually enough to clarify whether a project makes sense, what scope it involves, and whether we're the right fit.

If we're not, we'll say so. An honest no costs less than a project you abandon after three months — for both sides.

Next step

Let's talk briefly about whether this makes sense for you.

A twenty-minute conversation is usually enough to clarify whether a project makes sense. If not, we'll say so — that's cheaper for both sides than an offer nobody needs.