Guide

Content creation: contract, ownership and exit

Who owns the data, access credentials, and outputs in the end? The answer to this question says more about a provider than any reference list — and belongs before the signature, not after.

Request assessment ↗Content creation

Quote on requestongoing, typically 2 to 4 posts per monthStatus 2026

In short

Before commissioning content creation, clarify in writing: data and access belong to the client, in which format and timeframe they will be handed over upon termination, what later changes cost, and that documentation is a line item in the quote, not a verbal promise.

01 — Contract

What needs to be clarified in writing

Ownership of data and access. They belong to the client. If a provider won't clearly confirm this, that's the most important information from the conversation.
Handover upon termination. In what format, within what timeframe, at what cost.
No minimum term without consideration. Lock-in is justifiable if something is delivered in return — otherwise not.
What a later change costs. The total cost isn't determined by the project price, but by the hourly rate in year three.
Documentation as a deliverable. Not as a promise, but as a line item in the proposal.

02 — Questions

Questions you should ask

What happens if the project becomes more expensive than estimated — who bears that?
Who owns data, access, and, if developed, the source code?
What does operation cost in the second and third year?
What does the documentation we receive at the end look like?
How would you measure whether the project was successful?
Is there a case in which you would advise us against this?

03 — Warning signs

When to be skeptical

Guaranteed results. Anyone promising top Google ranking or a specific revenue increase is selling something they can't deliver.
No pushback. A provider who thinks every project is a good idea has either not listened or is only selling.
Time pressure. Limited-time discounts on project prices are a sales tool, not an offer.
Unclear ownership. Anyone who won't clearly say who owns data and access doesn't have your interests at heart.
No contact with technical expertise. If only sales sits in the first meeting, that's where misunderstandings arise.

04 — Questions

Frequently asked questions

Who decides what to write about?

Together, based on two sources: what search engine users actually ask, and what your sales team constantly has to explain. Both together produce the topic list.

How many posts do we need?

Better two good ones a month than eight thin ones. Search engines now evaluate more clearly by substance; one page that answers a question completely beats five that say the same thing halfway.

How long does it take for content to work?

Three to six months for the first positions, longer for competitive topics. Posts on very specific questions often work faster because there's less competition there.

Do we get the texts as raw files too?

Yes, in a common format that you can reuse or adapt yourself. The content belongs to you, regardless of whether we also integrate the page technically.

Do you write that with AI?

We use AI where it helps — structuring research, drafts, variations. The core of every text comes from a professional conversation with you, and every text is revised and checked by a human. Purely machine-generated texts without original knowledge rank poorly and read even worse.

What if our specialist knowledge changes quickly?

Then we mark posts with an update date and agree on the rhythm for reviewing them — that's cheaper than rewriting every time.

What about outdated posts?

Update instead of rewriting. A revised post with existing history is almost always more effective than a new one on the same topic.

05 — Next

Content Creation by Region

Next step

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