PIPELINEGuide
Checklist: Preparing for Content Creation
What you should clarify before getting quotes on content creation. The more you have in place beforehand, the more reliable the quotes will be.
Before deciding on content creation, a quick assessment is worthwhile: which process takes the most time, who will manage the system later, and whether the necessary content is even available. The complete checklist is further below.
01 — Checklist
Clarify before the first quote
- What should improve? In one sentence, no jargon.
- How will you know? One number that should change.
- Who decides? One person, not a committee.
- What budget is available? A range is enough — it makes quotes comparable instead of arbitrary.
- By when? And what the deadline depends on.
- Which systems are involved? And who has access to them.
- What do you already have? Content, data, preliminary work — this reduces the cost.
02 — Participation
What we need from you
- A contact person who can make decisions — not just forward them.
- Access to the affected systems, in time and not on launch day.
- Real examples from daily business — the messier, the more useful for testing.
- Two to four hours for coordination, distributed over the project duration.
- An answer to the question of what success means. Without it, nothing can be assessed afterward.
03 — Questions
Questions you should ask
- What happens if the project becomes more expensive than estimated — who bears that?
- Who owns data, access, and, if developed, the source code?
- What does operation cost in the second and third year?
- What does the documentation we receive at the end look like?
- How would you measure whether the project was successful?
- Is there a case in which you would advise us against this?
04 — Questions
Frequently asked questions
How many posts do we need?
Better two good ones a month than eight thin ones. Search engines now evaluate more clearly by substance; one page that answers a question completely beats five that say the same thing halfway.
What about outdated posts?
Update instead of rewriting. A revised post with existing history is almost always more effective than a new one on the same topic.
Do you write that with AI?
We use AI where it helps — structuring research, drafts, variations. The core of every text comes from a professional conversation with you, and every text is revised and checked by a human. Purely machine-generated texts without original knowledge rank poorly and read even worse.
What if our specialist knowledge changes quickly?
Then we mark posts with an update date and agree on the rhythm for reviewing them — that's cheaper than rewriting every time.
How long does it take for content to work?
Three to six months for the first positions, longer for competitive topics. Posts on very specific questions often work faster because there's less competition there.
Who decides what to write about?
Together, based on two sources: what search engine users actually ask, and what your sales team constantly has to explain. Both together produce the topic list.
Do we get the texts as raw files too?
Yes, in a common format that you can reuse or adapt yourself. The content belongs to you, regardless of whether we also integrate the page technically.
05 — Next
Related pages
- Content Creation — Overview
- Content creation — Privacy
- Content Creation — Where to Start
- Content Creation — State of 2026
- Content Creation — Pros and Cons
- Content Creation — Cost-Effectiveness
- Content creation — Alternatives
- Content Creation — Funding
- SEO
- Landing page
- Local SEO
- All guides
Content Creation by Region
Next step
We'll look at your starting position.
Tell us what's eating up time today. That becomes an assessment with effort and benefit — and only then an offer.