Guide

Content creation: Using funding in Austria

For digitalization projects like content creation, there are several funding programs in Austria. Which ones are eligible, which deadlines to observe and where the most common mistake lies.

Quote on requestongoing, typically 2 to 4 posts per monthStatus 2026
In short

For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently eligible for your project, we will check individually with you. Current conditions: kmudigital.at, aws.at. In any case, the order is decisive: first the approved application, then the order for content creation.

01 — Funding

Subsidies in Austria

For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently relevant for your project, we'll review with you individually. Current conditions: kmudigital.at, aws.at.

Which program is relevant, how high the subsidy currently is, and whether the budget for the current funding period is still open changes regularly — plus there are regional funding programs that vary by federal state. Only the information from the funding agencies themselves is reliable, not a fixed percentage stated here.

The most common mistake is always the same: commission first, then want funding. That doesn't work. Allow several weeks of lead time for application and approval.

02 — Price

What it costs

Price
Individual based on effort
Typical duration
ongoing, typically 2 to 4 posts per month

Per post, depending on scope and research depth. A fixed price can only be quoted seriously after the initial meeting — send us a brief description of your project and we'll send a proposal that fits the scope and effort.

03 — Process

How a funding application works

  1. Check funding program

    Which program fits the project and company size. This determines the subsidy amount and effort.

  2. Obtain quote

    A quote is usually required for the application — commissioning does not happen yet.

  3. Submit application

    Submission with project description, cost breakdown and schedule.

  4. Wait for approval

    Only after approval is the commission placed. If you commission earlier, you lose the funding.

  5. Implement and settle accounts

    After completion, final accounting with supporting documents follows.

04 — Questions

Frequently asked questions

How many posts do we need?

Better two good ones a month than eight thin ones. Search engines now evaluate more clearly by substance; one page that answers a question completely beats five that say the same thing halfway.

What if our specialist knowledge changes quickly?

Then we mark posts with an update date and agree on the rhythm for reviewing them — that's cheaper than rewriting every time.

What about outdated posts?

Update instead of rewriting. A revised post with existing history is almost always more effective than a new one on the same topic.

Do we get the texts as raw files too?

Yes, in a common format that you can reuse or adapt yourself. The content belongs to you, regardless of whether we also integrate the page technically.

Do you write that with AI?

We use AI where it helps — structuring research, drafts, variations. The core of every text comes from a professional conversation with you, and every text is revised and checked by a human. Purely machine-generated texts without original knowledge rank poorly and read even worse.

How long does it take for content to work?

Three to six months for the first positions, longer for competitive topics. Posts on very specific questions often work faster because there's less competition there.

Who decides what to write about?

Together, based on two sources: what search engine users actually ask, and what your sales team constantly has to explain. Both together produce the topic list.

Next step

We'll look at your starting position.

Tell us what's eating up time today. That becomes an assessment with effort and benefit — and only then an offer.