PIPELINEGuide
Connecting an online shop with existing systems
Does everything need to be replaced for this? Usually not. What can be connected to an existing system landscape, where the limits are, and which part typically takes the longest.
For an online shop, in most cases nothing existing needs to be replaced: inventory management, CRM, calendar, accounting or phone system are connected via interfaces. What matters is whether the respective system has a documented interface — and the time-critical part is almost never the technology, but obtaining the access credentials.
01 — Integration
Connection with existing systems
The most common misconception is that everything must be replaced. In most cases, the existing system landscape remains, and the online shop builds on top of it — via interfaces, not replacement.
What gets connected in practice: ERP, CRM, calendar, accounting, phone system, newsletter system, website. What matters is whether the respective system has a documented interface. Where none exists, there's usually a workaround — but that costs effort and needs to be clarified up front, not discovered later.
The time-critical part is almost never the technical integration, but obtaining access credentials. Starting early here noticeably shortens the project timeline.
02 — Requirements
What you need for an online shop
- A clearly defined trigger. Not “we should do something with AI,” but a process that demonstrably costs time or orders today.
- Existing content or data. An online shop works with what's there. The more complete the starting position, the shorter the setup.
- Access to the systems involved. Whoever manages the credentials needs to be involved from the start — this is, in our experience, the most common cause of delays.
- One decision-making contact person. One, not three.
- Willingness to refine after launch. The first weeks in real operation show what was missing in the concept. That's normal and accounted for.
03 — Bottlenecks
What typically causes delays
- Content and deliveries. By far the most common cause of delay. Text, images, price lists, access credentials — what's missing blocks progress.
- Decisions. When it's unclear who approves, the project waits. A named contact person with decision-making authority noticeably shortens the timeline.
- Access to third-party systems. Getting access to inventory management, phone systems, or CRM regularly takes longer than the integration itself.
- Endless review rounds. Two correction rounds are normal, five are a sign that the goal wasn't clear at the start.
04 — Questions
Frequently asked questions
Can we sell internationally?
Yes, that's a matter of setup, not platform: languages, currencies, shipping zones and tax rates per target country need to be configured properly — we plan that in from the start if desired.
What about returns?
The cancellation policy and the technical process for returns are part of the legally compliant basic setup. How you handle returns in practice remains your decision — we implement what you define.
What does ongoing operation cost?
Platform fees, payment providers, hosting and maintenance are ongoing costs, even before the first order comes in. How much that is in each case depends on the chosen platform and the product range — we calculate this transparently in the quote so there are no surprises.
How many products are still manageable without expensive additional systems?
Up to a few hundred products, the standard features of common platforms are perfectly sufficient. Only with several thousand products with complex variants is it worth looking at specialized inventory management.
How does VAT work for EU shipping?
Above the threshold, tax is paid in the destination country, usually through the One-Stop-Shop procedure. The store must calculate tax rates correctly for each country — this is set up during setup and isn't a detail you patch afterward.
Shopify, WooCommerce or something else?
Shopify if you want to start quickly and can live with the ongoing fees. WooCommerce if you already run WordPress and have someone who does updates. With complex inventory management, it's worth looking at specialized systems. There's no answer that's right for everyone.
Does our shop need to be accessible?
Yes, very likely. Online shops in consumer business are explicitly listed in the Austrian Barrierefreiheitsgesetz (Accessibility Act), which has been in effect since June 28, 2025. The exemption for micro-enterprises applies to services, not to product sales. Violations can be penalized with administrative fines up to 80,000 euros.
Next step
Initial assessment, no obligation.
Briefly describe what you need. You'll get an honest answer about what's realistic and what it will roughly cost.