PIPELINEGuide
Lead qualification: using funding in Austria
For digitalization projects like lead qualification, there are several funding programs in Austria. Which ones are eligible, which deadlines to observe, and where the most common mistake lies.
For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL (SME.DIGITAL, a digitalization subsidy for small and medium enterprises) or the aws digitalization funding (aws = Austria Wirtschaftsservice, the federal promotional bank). Whether and to what extent one of these currently applies to your project, we will review individually with you. Current conditions: kmudigital.at, aws.at. The order is crucial in any case: first the approved application, then the contract for lead qualification.
01 — Funding
Subsidies in Austria
For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently relevant for your project, we'll review with you individually. Current conditions: kmudigital.at, aws.at.
Which program is relevant, how high the subsidy currently is, and whether the budget for the current funding period is still open changes regularly — plus there are regional funding programs that vary by federal state. Only the information from the funding agencies themselves is reliable, not a fixed percentage stated here.
The most common mistake is always the same: commission first, then want funding. That doesn't work. Allow several weeks of lead time for application and approval.
02 — Price
What it costs
- Price
- Individual based on effort
- Typical duration
- 2 to 4 weeks
Depending on the scope of enrichment and integrations. A fixed price can only be quoted seriously after the initial conversation — send us a brief description of your project, and we'll send a proposal that fits the scope and effort.
03 — Process
How a funding application works
Check funding program
Which program fits the project and company size. This determines the subsidy amount and effort.
Obtain quote
A quote is usually required for the application — commissioning does not happen yet.
Submit application
Submission with project description, cost breakdown and schedule.
Wait for approval
Only after approval is the commission placed. If you commission earlier, you lose the funding.
Implement and settle accounts
After completion, final accounting with supporting documents follows.
04 — Questions
Frequently asked questions
Will we lose inquiries from smaller customers because of this?
No, only the order of processing is sorted, not acceptance. Every inquiry remains visible and answerable — the sorting only decides which one is handled first.
What if our criteria change over time?
The scoring rules are in a table you can adjust yourself without changing any code. A new criterion is one line, not a project.
Does this work in B2C?
Limited. Enrichment with company data drops out, but pre-qualification through good questions and distribution work just the same.
How long does setting up the scoring logic take?
One to two weeks for the criteria and the form, then a test run on your recent inquiries before anything goes live — misclassifications show up right there.
Does this need integration with our CRM?
Useful, but not mandatory. Without CRM integration, scored inquiries land structured in your inbox; with integration, a record with scoring is created directly in the system.
Don't more form fields scare people off?
Yes — that's why it's not about more fields, but different ones. Two well-crafted questions bring more clarity than six required fields and cost fewer conversions. Which ones those are, we test on your real inquiries.
What's a realistic scoring approach?
Points for hard criteria you can actually verify: region within your service area, scope within your service range, timeframe feasible. Everything else is guesswork and leads to nobody trusting the scoring.
05 — Next
Related pages
- Lead qualification — Overview
- Lead qualification — practical examples
- Lead qualification — process
- Lead qualification — Common Mistakes
- Lead qualification — How It Works
- Lead qualification — provider comparison
- Lead qualification — where to start
- Lead qualification — costs
- CRM integration
- Process automation
- Automate Quote Creation
- All guides
Lead qualification by region
Next step
Send us a few sentences about your project.
We read every inquiry ourselves and respond personally. No sales team, no callback form into the void.