PIPELINEGuide
What do you need for professional web design? The requirements
Before professional web design even makes sense, a few things need to be in place in the business. What those are — and which supposed requirements actually aren't.
For professional web design, a business needs three things: a specifically named process that currently costs time or orders, existing content or data to work with, and a person who is authorized to make decisions. Technical prior knowledge is explicitly not one of them.
01 — Requirements
What you need for professional web design
- A clearly defined trigger. Not “we should do something with AI,” but a process that demonstrably costs time or orders today.
- Existing content or data. Web design works with what is there. The more complete the starting point, the shorter the setup.
- Access to the systems involved. Whoever manages the credentials needs to be involved from the start — this is, in our experience, the most common cause of delays.
- One decision-making contact person. One, not three.
- Willingness to refine after launch. The first weeks in real operation show what was missing in the concept. That's normal and accounted for.
02 — Participation
What we need from you
- A contact person who can make decisions — not just forward them.
- Access to the affected systems, in time and not on launch day.
- Real examples from daily business — the messier, the more useful for testing.
- Two to four hours for coordination, distributed over the project duration.
- An answer to the question of what success means. Without it, nothing can be assessed afterward.
03 — Fit
When it's worth it
- The process in question occurs at least weekly.
- It follows rules you can write down — even if there are exceptions.
- Today it's manual work that no one enjoys doing.
- There's one person who decides, not three who need to coordinate.
- You can name what would tell you it worked.
04 — Questions
Frequently asked questions
Do we get several drafts?
Two to three directions on one page type. Ten variations help no one — they just shift the decision to the client instead of making it.
What if we don't like any of the directions?
Then we go back to the discovery phase — usually that means something important about the business hasn't been understood yet. It rarely happens, but better to start fresh than to force a design.
Will this look good on mobile too?
We design the narrow view first, because that's where the majority of visitors arrive. The wide view is the easier case, not the other way around.
Do we even need custom design?
Not necessarily. If you need a site with five pages and no brand ambitions, a well-adapted standard system is the more sensible choice. Custom design pays off when you need to stand out from competitors or manage many pages.
How many revision rounds are included?
Two rounds per draft are standard and usually sufficient, because the directional decision is made after the first presentation. Additional rounds are possible but noticeably extend the timeline.
Who owns the files?
You do. You get the source files and the documentation. If you work with someone else later, they can continue with them.
Do you also provide image material?
No, that's not part of the design system. But we specify exactly what kind of images are needed and recommend suitable sources or a photographer if required.
Next step
Initial assessment, no obligation.
Briefly describe what you need. You'll get an honest answer about what's realistic and what it will roughly cost.