Guide
What Does a Website Relaunch Cost? Factors, Process, and Funding Options
There's no honest flat rate for a website relaunch — the projects behind them vary too much. What actually drives the effort, how you get to a concrete offer, and which subsidies are available in Austria.
A flat rate for a website relaunch can't honestly be stated — it depends on the scope of the project, not the provider. Depending on the number of pages and the condition of the existing site. The actual proposal comes only after a short, non-binding initial consultation.
01 — Price
What it costs
- Price
- Individual based on effort
- Typical duration
- 5 to 10 weeks
Depending on the number of pages and the condition of the existing site. A fixed price can only be stated honestly after the initial consultation — send us a brief description of your project and we'll send a proposal that fits the scope and effort.
02 — Factors
What drives the price
- Scope and number of integrations. Every additional system that needs to participate costs effort — regardless of how simple the core is.
- State of your starting point. Clean data, existing content and documented processes significantly reduce effort. Chaos is the most expensive cost factor.
- How much new material needs to be created. What you can contribute doesn't need to be invented by anyone. This is the biggest lever you have in your own hands.
- Requirements for design and customization. A solid standard system costs a fraction of a custom solution — and is sufficient more often than vendors admit.
- Operating model. One-time project costs or ongoing support: calculated over three years, this often gives a different picture than the quote comparison.
03 — Funding
Subsidies in Austria
For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently relevant for your project, we'll review with you individually. Current conditions: kmudigital.at, aws.at.
Which program is relevant, how high the subsidy currently is, and whether the budget for the current funding period is still open changes regularly — plus there are regional funding programs that vary by federal state. Only the information from the funding agencies themselves is reliable, not a fixed percentage stated here.
The most common mistake is always the same: commission first, then want funding. That doesn't work. Allow several weeks of lead time for application and approval.
04 — Scope
What's included
- Inventory: which pages bring visitors and inquiries today
- Complete redirect list from old to new, verified before going live
- Migration of content that works, instead of rewriting everything
- Technical improvements in loading time, structure, and accessibility
- Measurement before and after the migration, so changes are visible
- Monitoring the first weeks with adjustments where pages drop in ranking
05 — Questions
Frequently asked questions
When is a relaunch overdue?
When the site doesn't work on mobile, the content management system no longer receives security updates, or you can't change content yourself. A merely outdated appearance is the weakest reason of all.
Do we have to go offline during the relaunch?
No, the old site stays online until the switchover day. The change happens on a set date, usually outside business hours, and typically takes only a few minutes.
What happens to our email addresses?
They remain untouched as long as the domain stays the same. We still check the settings before the move, because an incorrectly set record can stop mail delivery.
Is a relaunch worth it if we're renaming soon anyway?
Not in that order. Clarify the renaming first, then relaunch — otherwise you build a site that needs adjustment again shortly after.
What happens to our existing Google Business Profile?
It remains untouched as long as the website address doesn't change. If the domain changes, the link stored in the profile needs to be updated — we take care of that.
Should we carry over all content?
No. Pages that bring neither visitors nor serve a purpose are removed — that makes the site clearer and the remaining pages stronger. What brings visitors is carried over and improved.
Will we lose Google rankings with a relaunch?
Only if you do it wrong. Short-term fluctuation over two to four weeks is normal, a lasting drop is not. The cause is almost always the same: missing or incorrect redirects. We create the list before the move and check it afterward.
06 — Error
The most common mistakes
- Starting too big. Projects where nobody can use anything for months fail more often than average. A small, usable first step is almost always the better way.
- Not involving the people who work with it. Requirements that only come from management rarely match the actual work.
- Not defining a success measure. Without a metric defined in advance, you can't say afterwards whether it delivered anything — and the next decision will be made on gut feeling again.
- Overlooking operating costs. The project price is only part of it. What operation costs over three years belongs in the same calculation.
- Creating dependency. If you don't get access, documentation and source code, you're locked in. That needs to be clarified before commissioning, not after.
07 — Next
Related pages
- Website relaunch — Overview
- Website Relaunch — Measuring Success
- Website relaunch — How it works
- Website relaunch — Funding
- Website relaunch — Checklist
- Website relaunch — Alternatives
- Website Relaunch — Integration
- Website Relaunch — Implementation
- Have a website created
- SEO
- Web design
- All guides
Website relaunch by region
Next step
Let's talk briefly about whether this makes sense for you.
A twenty-minute conversation is usually enough to clarify whether a project makes sense. If not, we'll say so — that's cheaper for both sides than an offer nobody needs.