Local SEO: process, approach, and what we need from you

Opening hours immediately for holidays and vacation, photos every few months, posts as needed. A profile unchanged for two years looks like an abandoned business to both people and algorithms.

Name, address, and phone number must be written identically everywhere — on your website, in your profile, in directories, in business portals. Variations like “St.” instead of “Street” or an old phone number weaken trust in your data.

Very. They work double: as a ranking signal and as a decision basis for the person reading them. More important than sheer number are recency, regularity, and that you respond — even to critical ones.

It's the single most effective lever in local search because it appears both on the map and alongside results. Fully completed profiles get clicked significantly more often than incomplete ones — and maintenance costs nothing but time.

For pure discoverability yes, but for trust and detailed information a lean website still makes sense — if only so there's a place where the full service scope is listed.

Initial effects often within a few weeks, because a complete profile is immediately displayed better. The full effect from reviews and consistency builds over several months.

One profile and one page per location with genuinely location-specific content: team, directions, service area, local features. Search engines recognize copied pages with swapped place names and downgrade them.