PIPELINEGuide
Landing page: use funding in Austria
For digitalization projects like a landing page, several funding programs are available in Austria. Which ones apply, what deadlines to note, and where the most common mistake lies.
Several funding programs are available in Austria for digitalization projects, such as KMU.DIGITAL (SME digitalization program) or the aws-Digitalisierungsförderung (aws digitalization funding). Whether and to what extent one of these currently applies to your project, we'll review individually with you. Current conditions: kmudigital.at, aws.at. The sequence is crucial in any case: first the approved application, then the order for the landing page.
01 — Funding
Subsidies in Austria
For digitalization projects, there are several funding programs in Austria, such as KMU.DIGITAL or the aws digitalization funding. Whether and to what extent one of these is currently relevant for your project, we'll review with you individually. Current conditions: kmudigital.at, aws.at.
Which program is relevant, how high the subsidy currently is, and whether the budget for the current funding period is still open changes regularly — plus there are regional funding programs that vary by federal state. Only the information from the funding agencies themselves is reliable, not a fixed percentage stated here.
The most common mistake is always the same: commission first, then want funding. That doesn't work. Allow several weeks of lead time for application and approval.
02 — Price
What it costs
- Price
- Individual based on effort
- Typical duration
- 1 to 3 weeks
Per page; cheaper for multiple variants from one system. A fixed price can only be quoted seriously after the initial consultation — send us a brief description of your project, and we'll send a proposal that fits the scope and effort.
03 — Process
How a funding application works
Check funding program
Which program fits the project and company size. This determines the subsidy amount and effort.
Obtain quote
A quote is usually required for the application — commissioning does not happen yet.
Submit application
Submission with project description, cost breakdown and schedule.
Wait for approval
Only after approval is the commission placed. If you commission earlier, you lose the funding.
Implement and settle accounts
After completion, final accounting with supporting documents follows.
04 — Questions
Frequently asked questions
What if the landing page doesn't convert?
Then we look at the drop-off points before we rebuild anything. Usually it's a single section, not the whole page — you find it through measurement, not guessing.
What definitely belongs on it?
What you offer, for whom, what it costs or at least in what range, who you are, and a single clear next step. Price information scares away less than its absence.
Why not simply advertise the homepage?
Because the homepage is there for everyone and therefore concrete for no one. Anyone who clicks on an ad about a specific topic expects exactly that topic — not a menu with eight options.
Can you also run the ads for it?
That's a separate service that we also offer. Landing page and ad should match in content, but technically they are two separate work steps.
How many do we need?
One per offer and target group that is advertised separately. If you sell three services to two target groups, six make sense — provided each gets enough traffic to be assessable.
Can the same landing page be used for multiple ads?
Yes, as long as the promise of the ads aligns. If the offers differ significantly, each ad needs its own page — otherwise the expectation at the click doesn't match.
When can you evaluate a test?
As a rule of thumb, a variant test needs several hundred visitors per variant and at least 25 to 30 conversions, otherwise you're measuring chance. With small numbers, it's more honest to decide based on arguments rather than pseudo-statistics.
05 — Next
Related pages
- Landing page — Overview
- Landing page — 2026 state
- Landing page — Cost-effectiveness
- Landing page — Where to start
- Landing page — Small businesses
- Landing page — How it works
- Landing page — Integration
- Landing page — Common mistakes
- Have a website created
- Google Ads
- SEO
- All guides
Landing page by region
Next step
Let's talk briefly about whether this makes sense for you.
A twenty-minute conversation is usually enough to clarify whether a project makes sense. If not, we'll say so — that's cheaper for both sides than an offer nobody needs.